Fruitfunk – The idea
“An apple a day, keeps the doctor away. This famous slogan is used to get people to eat more fruit. Sadly, it isn’t that easy… as father of two children the age of 6 and 9, I know all too well how hard it is to get them to eat as healthy as possible. In 2014 Rob and I founded Fruitfunk, our mission: to create a way of fun and healthy snacking for children. By using real fruit in our products, we offer fruit snacks that still contain the dietary fibres, vitamins and minerals that naturally occur in fruit. Fruitfunk is the most responsible and healthy alternative in store shelves. I promise!”
– Daan Schapendonk, co-founder Fruitfunk
Fruitfunk 100% natural
At Fruitfunk, we’re working hard every day to make sure our products are as responsible and healthy as possible, but still are a treat to our taste-buds. Fruitfunk’s products are 100% natural. Some consist of fruit only, but we also offer products with delicious combinations of fruit and vegetables, or puffed rice.
Delicious Fruit is sweet, which is why our products are sweet as well! Fruitfunk’s products are available in the delicious flavours strawberry, apple and banana.
Healthy Our products contain dietary fibres, vitamins and minerals that naturally occur in fruit. The dietary fibres ensure that the natural fructose will be absorbed by the human body at a slower rate. The result is a blood sugar level that remains stable. The dietary fibres also contribute to the saturation. In addition, Fruitfunk’s products are free from any artificial colorants, fragrances and flavouring agents. In short, Fruitfunk is the responsible and healthy alternative for snacking.
Fun With fun packages we try to make healthy snacks more appealing to children, so that they’ll take the initiative to snack healthier themselves. Our packages appeal to children’s imagination! The famous characters from movies like Frozen and Cars that are displayed on the packaging make it more fun to choose for Fruitfunk’s healthy and responsible snacks. Recently, we’ve added the funny yellow characters ‘Minions’ that you may know from the film series ‘Despicable me’.
Your products still contain sugar, why are your snacks positioned as healthy?
Our products don’t contain added sugars, but only sugar that occurs naturally in fruit. As opposed to regular sweets, our fruit snacks contain dietary fibres which ensure that the natural sugar is absorbed by the human body at a slower rate. The result is a blood sugar level that remains stable. The dietary fibres also contribute to the saturation.
When I saw the strawberry flavoured products, I wondered if they were still eatable. Why is this?
Fruitfunk’s products are very sticky because they are made of fruit . To make sure it doesn’t all stick together, we use a coating of citrus fibre. There’s a white dusting on the products due to the citrus fibre. Because the products don’t contain any artificial colorants, fragrances and flavouring agents, the products look different from the other candy products in the store shelves.
Where can I buy your products?
In the Netherlands Fruitfunk snacks are, among others, available at Albert Heijn, Jumbo, Deen and Emté. You can find the availability per product on our product webpage. It is possible that the availability differs from store to store.