Privacy policy

Last updated: August 15, 2025

This Privacy Policy describes how Fruitfunk (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our Services, make a purchase at fruitfunk.com (the “Site”), or otherwise communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, deliver or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

Information you provide directly to us

Personal information you provide directly through the Services may include:

• Contact information including your name, address, phone number, and email address.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used for account security.
• Shopping information including items you view, place in your cart, save in your account (such as loyalty points, reviews, referrals, or gift cards), or purchase.
• Loyalty points/product reviews/referrals/gift cards.
• Customer support information including the information you choose to include in your communications with us, for example when you send a message through the Services.

Some features of the Services may require you to provide certain personal information directly. You may choose not to provide this information, but in that case you may not be able to use or access those features.

Information we collect automatically about your use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include information about how you access and use our Site and account, device information, browser information, network connection details, IP address, and other information regarding your interaction with the Services.

Information we obtain from third parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment details (e.g., bank account, credit or debit card information, billing address) to process your payments, fulfill your orders, and deliver the requested products or Services, enabling us to perform our agreement with you.
• When you visit our Site, open or click on emails from us, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section Third-party websites and links below.

How we use your personal information

• Provision of products and services. We use your personal information to provide the Services under the agreement we have with you, including processing your payments, fulfilling your orders, sending account-related or purchase-related notifications (returns, exchanges, or other transactions), creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, and providing account-related features and functionality. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In such cases, Shopify processes your data as set out in their Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or post, and to display advertisements for products or services. This may include using your personal information to tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the lawful basis for this processing is our legitimate interest in marketing our products, in accordance with Art. 6(1)(f) GDPR.
• Security and fraud prevention. We use your personal information to detect, investigate, or act on potentially fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for maintaining the security of your login credentials. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the lawful basis for this processing is our legitimate interest in keeping our website secure for you and other customers, in accordance with Art. 6(1)(f) GDPR.
• Communication and service improvement. We use your personal information to provide customer support and to improve our Services. This is in our legitimate interest to communicate with you, provide effective Services, and maintain our business relationship with you, under Art. 6(1)(f) GDPR.

Use of photos, images, and visual content

All photos, images, videos, and other visual media (“Visual Content”) appearing on Fruitfunk B.V.’s website, social media channels, or other publications are copyright protected and remain the sole property of Fruitfunk B.V. at all times. Without prior written permission from Fruitfunk B.V., third parties are expressly prohibited from copying, downloading, storing, reproducing, distributing, publishing, editing, or otherwise using this content, in whole or in part, including but not limited to the following purposes:

• Commercial use, promotional or editorial purposes.
• Inclusion in databases, collections, or archives.
• Use of the content for training, development, or optimization of artificial intelligence (AI) systems or similar technologies.

Fruitfunk B.V. reserves the right to take appropriate legal action and seek compensation in the event of violations.

Cookies

Like many other websites, we use cookies on our Site. Specific information about the cookies we use in relation to our Shopify store can be found here: https://www.shopify.com/legal/cookies.

We use Cookies to support and enhance our Site and Services (including remembering your actions and preferences), perform analytics, and better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to tailor services, products, and advertising on our Site and other websites.

Most browsers accept Cookies by default, but you can adjust your browser settings to delete or refuse Cookies. Please note that deleting or blocking Cookies may negatively affect your user experience and may cause certain Services, features, or functionality to not work properly or become unavailable. In addition, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for contractual, legitimate, or other purposes as described in this Privacy Policy. Such circumstances may include:

• With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide Services and display advertisements to you. These partners will use your information in accordance with their own privacy policies.
• When you authorize, request, or otherwise consent to us sharing certain information with third parties (e.g., to deliver products to you, or via social media widgets or login integrations).
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, or to comply with applicable legal obligations (including subpoenas, search warrants, or similar requests), enforce our terms of service, and protect the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information for the purposes described under How we collect and use your personal information and How we disclose personal information:

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

User-generated content

The Services may allow you to post product reviews or other user-generated content. If you choose to submit content in a public area of the Services, it will be public and accessible to everyone.

We cannot control who has access to information you make available to others and cannot guarantee that parties who have access will respect your privacy or keep the information secure. We are not responsible for the privacy or security of information you disclose publicly, or for the accuracy, use, or misuse of such information by others.

Third-party websites and links

Our Site may contain links to third-party websites or other online platforms. If you follow a link to sites not affiliated with or controlled by us, it is important that you review their privacy and security policies and terms. We are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on those sites. Information you provide on public or semi-public platforms, such as social networks, may also be visible to other users of our Services or those platforms, without limitation as to its use by us or by third parties.

The inclusion of links on our Site does not imply endorsement of the content or operators of such platforms, except as expressly stated in the Services.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, please contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” personal information of individuals under 16 years of age (as these terms are defined under applicable law).

Security and data retention

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Data you transmit to us may not be secure during transmission. We advise against using insecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the data to maintain your account, deliver the Services, comply with legal obligations, resolve disputes, or fulfill other applicable contracts and policies.

Your rights

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute and only apply under certain circumstances, and in some cases we may lawfully deny your request:

• Right of access/know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to delete: You may have the right to request that we delete personal information we hold about you.
• Right to correct: You may have the right to request correction of inaccurate personal information we hold about you.
• Right to data portability: In certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• Right to opt-out of sale, sharing, or targeted advertising: You may have the right to request that we do not “sell” or “share” your personal information or process it for purposes defined as “targeted advertising.” If you visit our Site with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a request to opt out for the device and browser you use, as required by law.
• Right to restrict processing. You may have the right to ask us to stop or limit processing of your personal information.
• Right to withdraw consent. When we rely on your consent, you may have the right to withdraw it.
• Right to appeal. You may have the right to appeal our decision if we deny your request.
• Right to manage communication preferences. You may unsubscribe from promotional emails at any time by using the opt-out link in those emails. We may still send you non-promotional emails (e.g., about your account or orders).

You can exercise these rights as indicated on our Site or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. To process your request, we may need to collect information from you to verify your identity (e.g., your email address or account details). You may designate an authorized agent to act on your behalf, but we will require proof of this authorization.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may, depending on your location, have the right to appeal our decision or lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities can be found here.

International users

We may transfer, store, and process your personal information outside the country in which you reside. Your personal information may also be processed by staff, external service providers, and partners in these countries.

When we transfer personal information outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s standard contractual clauses, or equivalent contracts issued by the relevant UK authority, unless the destination country has been deemed to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us at:

📧 webshop@fruitfunk.com

📍 Helftheuvelweg 11, ’s-Hertogenbosch, 5222 AV, NL

For purposes of applicable data protection law, unless otherwise explicitly stated, we are the data controller of your personal information.